Social TV study finds most people delay viewing their favorite shows
Viewers in this digital age use a second screen, such as a mobile phone or notebook computer, to communicate with others about the content of a specific television show and to read comments written by friends and unknown peers. This emerging trend in current media …
Which interactive features engage more readers?
Being an important facet of audience engagement, interactivity allows readers to comment and debate the content they get in online newspapers. The interactivity features of news content enhance readers’ positive attitudes toward the news website and influence users’ behavior in terms of sharing the content …