In today’s media environment, it is essential for news outlets to be more than just a source of information—they must serve as a reflection of the communities they report on. Anchors and reporters across various news stations from Scripps News highlight the importance of shifting …
When it comes to storytelling, characters are at the heart of what keeps viewers engaged. Alex Flippin, Gray Television Executive On-Air Trainer explains, "Characters are the reason that we watch any story. They make us care, and help the viewer connect to the story." The essence …
The end goal of many first-year journalists is to cover national news, a dream often perceived as requiring decades of working in local news before gaining a foothold in the industry. However, for Madison Scarpino, this traditional trajectory took a shift when she decided to …
Brit Stack, news director for KOAM-KFJX-TV in Joplin, Missouri, has spent a lot of years working with early-career TV journalists. She says before you even think about applying for TV news jobs, you need a strong resume. “I think that one of the biggest mistakes that I …
Jennifer Siebens was a broadcast journalist her whole life. She was bureau chief in Paris, Los Angeles, and London and Vice President in charge of CBS News coverage in Asia, Europe, Africa, and the Middle East. She remembers the beginning of her career and especially …
