This current age of digital media has raised concern that the traditional television viewing will become outdated. Advances in technologies provide people with various options to watch television. Judy Franks, lecturer of integrated marketing communications at the Northwestern University, conducted a survey to understand whether television …
Audiences build what are called "parasocial" relationships with their favorite media personalities while listening to radio and watching television. These are one-sided relationships, where one person extends emotional energy, interest and time, and the other party, the persona, is completely unaware of the other's existence. These …
Magazines in the U.S. have been witnessing a constant decline in circulation since 2008. In response, many magazines have intensified their presence through digital media, but they find it hard to retain readership. Parul Jain, assistant professor in the E.W. Scripps School of Journalism at Ohio …
Local TV newsrooms face no shortage of challenges these days in the digital era: audience, revenue, technology and more. According to eMarketer, more than 22 million US adults canceled their cable and telco services in 2017. The figure was 15.4 million in 2016. They did …
Podcasts are increasing in popularity, with a 2017 Edison Research study finding that 40 percent of the U.S. sample had listened to a podcast and 24 percent engaged in monthly listening. Lisa Glebatis Perks and Jacob Turner of the Department of Communication and Media at Merrimack …
Professional journalists can broaden their scope from local to international news if they are aware of the similarities and differences between the two, says the US editor of Apple News. Maggie Brito, who joined Apple News in August 2018, also says that newsworthiness has universal principles …
Social media platforms have grown drastically in number and content with the increased use of smartphones and data connectivity. This growth has created opportunities for news agencies to deliver updates, comments and expert opinions to virtually everyone, even those who aren’t actively looking for it. …
I love the Wall Street Journal. It’s the best written, most informative business publication there is, and I read it daily. I don’t always agree with their editorial stance but the international news and especially the marketing sections are top notch. I’ve been a loyal subscriber …
Americans are increasingly shifting their digital news consumption to tablets and smartphones. In 2015, 99 of 110 major news websites in the United States had more tablet and smartphone visitors than desktop visitors. Four researchers conducted three types of studies—two lab-based and one eye-tracking—to test whether …
In the age of social media, the audience has been making its way into the newsroom by contributing to journalistic content and by distributing and sharing the news. But just how much impact does social media have on journalism as a whole? Three comprehensive studies …
Social media can help in the news production process by giving journalists access to a wealth of information -- some from general followers, some from followers with large personal networks and some from organizations such as companies or nonprofits. Tony Russell is a reporter for KJRH, a …
Which interactive features engage more readers?
Being an important facet of audience engagement, interactivity allows readers to comment and debate the content they get in online newspapers. The interactivity features of news content enhance readers’ positive attitudes toward the news website and influence users’ behavior in terms of sharing the content …