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Sometime ago, the leadership at Graham Media Group sought to determine how much the company’s employees were using generative AI services like ChatGPT to do their work. So they sent out a survey to the entire group. “There was a spectacular response. Massive results,” said Michael Newman, director of transformation, Graham Media Group. “The number of people using AI, even for day-to-day headline writing, initiatives, story drafts, was really surprising.”
The task force Graham put together to tackle issues related to AI realized “how critical it was for us to make sure we had clear guidelines,” Newman said. But at the same time, “we wanted to bottle up that excitement into something that we could share and optimize and use to serve our communities better.”
Newman made his remarks during a TV2025 panel session Wednesday that focused on how station groups are finding ways to cut costs and potentially generate more revenue through the use of generative AI technology. And the panelists also discussed what they’re doing to guard against gen AI usage that could get station groups in big trouble.
Stations have used of older forms of artificial intelligence for years. “We have six local newsrooms, some of them in the smallest markets in the country. And we’ve centered AI around making our jobs easier. Using it for social media and understanding what consumers might be interested in have become commonplace. Captioning is another example. Transcriptions have been standard,” said Colin Benedict, VP of news at Morgan Murphy Media.