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“As marketers we naturally have good salesmanship, but sometimes we lean into that too much,” said Ashley Small, founder and CEO of Medley, Inc., a PR and digital marketing agency headquartered in Houston.
Small was offering advice to marketers who might find themselves switching jobs and brands, thanks to the disruption of 2020, which seems likely to continue into 2021.
What are the best ways to start strong at your new job? “You need to remove yourself from the scenario for better insight,” said Small, “and start by putting yourself in the seat of the consumer and judging that experience, including their fears and frustration.”
Check out the competition
“[When you start a new position] immediately look at three or four big initiatives,” said Lacy Surber, VP of customer experience at Hyperlocology, a multi-location marketing platform. Surber, a former Salesforce executive, joined Hyperlocology in August. “Make sure the initiatives are nimble enough, and see how they could be done better. This always means looking at the end-to-end customer experience and immediately identifying better ways to communicate with customers.”
In the transition prior to starting the new position, conduct research about the customer experience delivered by your new employer’s peer companies in the industry and identify their strengths and weaknesses. What’s more, a new set of eyes reviewing the internal customer experience and journey never hurts, and can lead to identifying ways to make it more effective — a quick way to score points with the C-suite.
“When you start
Read more here: https://marketingland.com/how-to-start-strong-in-a-new-marketing-position-282750
