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TikTok’s new advertiser hub
TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy.
Why we care. TikTok for Business is further evidence that as its audience grows, the company is focused on building up its ad business.
Instagram “Reels” now in 3 countries
After launching in Brazil last November, Instagram is extending its TikTok-like short-form video product “Reels” to France and Germany, TechCrunch reported. With this roll out, Instagram added the ability for users to share Reels to their Feeds instead of just limiting them to Stories. Reels is also more prominent in the app with dedicated space on users’ Profile and in Explore.
Why we care. If there’s one thing Facebook doesn’t like — and has no shame in copying — it’s upstart threats. Like TikTok, Reels give users all kinds of editing tools for their videos, which are limited to 15-seconds. Will it be the creator lure from TikTok that Facebook’s been striving for?
Instagram Shopping opening to creators
Instagram is expanding access to Instagram Shopping to more types of businesses. That includes content creators, who will be able to sell merchandise on directly on Instagram. With this change come updates to the Commerce Eligibility Requirements. Businesses must tag products on Instagram from their own websites “so that
Read more here: https://marketingland.com/social-shorts-tiktok-for-business-instagram-reels-audio-tweets-280163