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ShopLoop: Google’s mobile commerce experiment
Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant product page on a retail site. Users can like, save and share posts and follow creators. The current product categories are makeup, skincare, hair and nail.
Why we care. Social commerce is gaining traction, led by Facebook’s Instagram shops, and Shoploop is Google’s effort to tap into it beyond YouTube. Who knows where this experiment will go, but it’s clearly aimed at the TikTok-loving, Instagram-shopping crowd. The mobile web approach is interesting, but without an app, discovery and repeat engagement could be a challenge. But it’s certainly more engaging than Amazon’s failed social commerce experiment Spark.
Instagram Shop makeover rolling out in the U.S. — with Facebook Pay
Facebook announced last week that the redesign of Instagram Shop is starting to roll out in the U.S. and that Facebook Pay will also be available in the coming weeks.
First teased in May, the updated Instagram Shop landing page includes personalized recommendations based on the brands users follow and the collections the Instagram @shop team creates.
Facebook Pay enables in-app payment across Facebook’s properties, including Instagram checkout. It also offers purchase protection, in this case on “eligible products” bought via Instagram checkout.
Why we care. Both
Read more here: http://feeds.searchengineland.com/~r/searchengineland/~3/AjO308dBVHo/social-shorts-googles-shoploop-instagram-shop-overhaul-snapchat-brand-pages-337870