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Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time in the making.
SIGMA Equipment began as Sigma Packaging and has continued to serve manufacturers primarily with the buying and selling of packaging and processing machines in the food and beverage, pharmaceutical, health and beauty and consumer goods industries.
The implementation of the CRM from Insightly came at a time when SIGMA Equipment was experiencing significant change in the needs of manufacturers during the pandemic, as well as internal organizational change.
Assembling a team to face the challenges
SIGMA Equipment was actually seeing an increase in demand for packaging and processing machines during the pandemic, which accelerated their need for change. According to the Division lead for the Appraisal Division, Randa Doleh, the marketing software prior to the new CRM had been developed internally.
“Given our rate of growth, we couldn’t continue to rely on the current software,” said Doleh. “We needed a scalable solution.” Implementation of the Insightly CRM got the green light.
SIGMA Equipment had taken on the task of looking for a CRM solution in 2019. At that time, they also expanded their marketing team to include a Marketing Director, Marketing Manager and Marketing Specialist.
Responding quickly with an out-of-the-box solution
When their company was hiring their new marketing personnel and selecting software in 2019, they couldn’t have known the kind of change that
Read more here: https://marketingland.com/how-an-smb-embraced-digital-transformation-during-a-pandemic-285299