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Sinclair today announced it is pioneering the use of artificial intelligence to provide real-time live language translation of local newscasts. Testing is underway at WBFF Baltimore, KABB San Antonio, WPEC West Palm Beach, Fla., and KSNV Las Vegas, allowing viewers to access Spanish language broadcasts live, in real-time, available on each station’s YouTube channel.
“As the first in broadcast media to implement live AI-powered translation for local newscasts,” Sinclair says it “aims to enhance accessibility and engagement, enabling non-English-speaking viewers to stay informed with accurate, real-time translations of critical news, weather, and community updates.”
“At Sinclair, we are committed to leveraging innovative technology to expand access to local journalism,” said Rob Weisbord, COO and president, Local Media. “By implementing live AI translation of our newscasts, we’re breaking down language barriers and ensuring that more viewers can engage with Sinclair’s trusted news coverage.”
For this initiative, Sinclair has collaborated with Deeptune, a generative AI language editing company.
Tim Lupo, Deeptune founder-CEO, said: “We’re thrilled to partner with Sinclair on this groundbreaking implementation of our real-time AI translation technology. This collaboration represents a significant step forward in making critical news accessible to diverse communities and demonstrates how AI can be deployed responsibly to serve the public interest.”
Viewers in the participating markets can experience this new service by tuning in to their local Sinclair station’s YouTube channel:
WBFF Baltimore — https://www.youtube.com/@FOXBaltimore
KABB San Antonio — https://www.youtube.com/c/KABBFOXSanAntonio
WPEC West Palm Beach — https://www.youtube.com/@CBS12NewsWPEC
KSNV Las Vegas — https://www.youtube.com/@News3LasVegas
Sinclair said its use of generative AI began in 2024, when the company began using AI for language translation with Petko Unfiltered, a Tennis Channel