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Sinclair Inc. has launched its “Broadspan” datacasting platform to enable data distribution capability across all current Sinclair NextGen Broadcast (ATSC 3.0) markets where it serves as the host station. Edgio Inc., a content delivery network, will become the first partner of the Broadspan datacasting platform.
Sinclair said: “This marks an exciting step forward for broadcasters and consumers and begins to fulfill the promise of digital convergence offered by ATSC 3.0. It opens the door to multiple new business opportunities for broadcasters and greatly enhanced efficiency for data distribution.”
Using a broadcaster’s ATSC 3.0 channel, the Broadspan platform will allow businesses to distribute files, updates or video over the air to any device with a 3.0 receiver — cars, tablets, phones or television sets. Data delivery relies on the newly designed broadcast core network. This infrastructure provides the means to link all available ATSC 3.0 spectrum intelligently from multiple stations to deliver the customer’s data quickly, efficiently, and securely.
Broadspan’s customer experience, it says, “allows for easy and seamless data distribution planning with an intuitive and streamlined ordering and tracking process. Customers can immediately visualize the network availability across markets and submit a distribution request tailored to their needs. They will have a full picture of the path their data will take through the broadcast network. The provisioning system also gives customers real-time visibility into the status of their data distribution request, allowing them to confirm the scheduling, and if enabled, see the validation of the data delivery on the receiving