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Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties.
From Google’s new organic Shopping listings to how SEOs rallied for gender equality and diversity to the upcoming Page Experience update, here’s our retrospective of the most impactful SEO news of 2020.
The Google algorithm updates of 2020
There was some early suspicion within the search community that major algorithm updates would be on hold during the pandemic — in retrospect, we can’t imagine that was the case. News Editor Barry Schwartz has already recapped 2020’s most important algorithm updates, so here’s a brief summary of what rolled out.
The core updates. Google got started early, launching the January 2020 core update less than two weeks into the year. It typically takes about two weeks for these things to complete rolling out, but the company said it was mostly finished four days later, on January 16th.
The dust was allowed to settle for most of the year (in terms of core updates, at least), until the December
Read more here: https://marketingland.com/seo-year-in-review-2020-covid-forces-platforms-to-adapt-their-local-and-e-commerce-offerings-and-more-283697