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Scripps News announced today that Ad Fontes Media, a tech company that rates the news for bias and reliability, will audit its national news as part of the network’s commitment to transparency and nonpartisan journalism. The agreement, Scripps News says, “comes as advertisers struggle to filter through a deluge of low-quality journalism that can pose brand safety risks.”
Kate O’Brian, president of news, said: “Scripps News’ unbiased, fact-based journalism is what sets it apart from misinformation, AI-manipulated content, and clickbait that has flooded the information ecosystem. The partnership with Ad Fontes Media will ensure that readers and advertisers can be confident in the reliability of our award-winning work.”
Vanessa Otero, Ad Fontes Media founder-CEO, said: “Our ratings show that Scripps News is producing high-quality journalism, and this new enhanced audit agreement will give advertisers and the public an independent, third-party confirmation of that and with it an even more compelling reason to trust their products. Advertisers tell us they need more precise information at the content level to identify quality news from the toxic content that is polluting the internet. We are proud to be working with Scripps News to provide reliable insights that give advertisers the guardrails to return to news and take advantage of the very attractive audiences that it routinely delivers.”
Scripps News scores in the middle — in terms of bias — on Ad Fontes’ Media Bias Chart. It is also rated high for reliability, in the “Reliable Fact Reporting and Analysis” category. This month, Scripps News