This post was originally published on this site
Replica Studios, an artificial intelligence voice technology company, and The Screen Actors Guild-American Federation of Television and Radio Artists announced a “groundbreaking” AI voice agreement during an event at CES.
This new agreement, they said, “paves the way for professional voice over artists to safely explore new employment opportunities for their digital voice replicas with industry-leading protections tailored to AI technology, allowing AAA video game studios and other companies working with Replica to access top SAG-AFTRA talent.”
The agreement between the AI voice company and the world’s largest performers’ union will enable Replica “to engage SAG-AFTRA members under a fair, ethical agreement to safely create and license a digital replica of their voice.” Licensed voices can be used in video game development and other interactive media projects from pre-production to final release.
Approved by affected members of the union’s voiceover performer community, this contract “marks an important step towards the ethical use of AI voices in creative projects by game developers, and sets the basis for fair and equitable employment of voice actors as they explore the new revenue opportunities provided by AI. In addition to establishing minimum terms and conditions, the agreement ensures performer consent and negotiation for uses of their digital voice double and requires that performers have the opportunity to opt out of its continued use in new works,” the union said.
SAG-AFTRA President Fran Drescher, said: “Artificial intelligence has dominated the headlines, and for most performers, the best protection against the unauthorized digital simulation of their voice, likeness