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“Old Media” faces new challenges as traditional television networks seek ways to create promotional material that works across multiple-devices and various cultures. Jeremy Berg, director of digital video at NBCUniversal Local, runs the company’s digital innovation team, which is charged with creating compelling content specifically designed to be formatted and distributed across multiple platforms and a variety of languages. He will be speaking at TVNewsCheck’s Programming Everywhere conference at the NAB Show on April 14.
“We have 11 NBC stations we own across the country, 30-plus Telemundo stations across the country, and four regional sports networks,” he notes. “We help all of them with their content My team is made up of multiple producers and editors. We call them unicorns or predators. They can do a little bit of everything. They shoot, they write, they edit, they produce. Some of them are bilingual.
“Our job is to try new things. And the big thing these days is creating content for many different platforms. Everyone knows that you’re not just making content for one platform anymore. We’re talking about streaming channels, our FAST channels, newscasts, TikTok and more. We’re talking about every social media [platform] you could possibly think of and all of our websites and apps.”
Regarding the Olympics, which represents enormous revenue for the network, he says, “It’s a big part of what we do every two years, winter and summer. And one of our biggest successes in multiplatform content has been a project called My New Favorite Olympian.