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Sports are back on local broadcast, opening the field for a range of new possibilities and deals. Leaders from three groups at the vanguard of local TV’s new sports era will tackle its most important emerging questions in (Re) Building a Sports Business on Local Broadcast, a panel at TVNewsCheck’s Programming Everywhere conference on April 6 at the NAB Show in Las Vegas.
Pat LaPlatney, president and Co-CEO, Gray Media; Brian Lawlor, president, Scripps Sports; and Scott Shapiro, EVP corporate development, Sinclair, will join moderator Glen Dickson, TVNewsCheck contributing editor, for the conversation.
The panel will consider how OTA sports affect retransmission consent fee negotiations; how station groups are handling production on their newly made contracts with professional leagues and teams; and how streaming is factoring into the newly remade sports landscape. It will also consider how groups are leveraging their statewide and regional footprint to sweeten the deals and how niche and lower-level sports are resonating with local viewers.
“Sports are enduringly, remarkably resonant with viewers, and local TV is getting an incredibly important reboot with its latest tranche of sports rights deals,” said Michael Depp, chief content officer of NewsCheckMedia and editor of TVNewsCheck. “Pat, Brian and Scott have been architects of some of the most important deals of this new era and can speak better than anyone to the implications for the industry.”
Set for Sunday, April 6, at Encore Las Vegas on the opening day of NAB Show, TVNewsCheck’s Programming Everywhere conference gathers linear, streaming and social media programming and operations leaders