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Good morning, Marketers, and are you excited for MarTech?
I mean, of course, our upcoming online conference, premiering on March 16 and 17. I ask because I’m excited. Finally. Well, as many of you surely know by now, there’s a lot of work and planning which goes into an event of this kind.
But I’ve been reviewing some of the content, speaking to some special guests, and it’s coming together. The theme I’ll be laying out is “the changing customer” — by which I mean not just consumers, but B2B buying teams too. With the “stay-at-home revolution” underway, buyers living digital lives expect something more than transactional engagement with brands. They expect consumer brands to reflect their values, they expect B2B brands to be supportive partners, and they’re looking for lasting relationships all around.
This theme sets the context for the in-depth consideration of marketing technology and strategy laid out over the two days. I truly hope you’ll consider joining us.
How podcasts can add value to your marketing
So you want to start a podcast or a webinar series? If you want to do it because everybody else is doing it, you can stop right now, writes marketing strategist Ryan Phelan
Read more here: https://marketingland.com/podcast-strategies-google-reactions-mondays-daily-brief-284529