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I miss conferences…a lot.
Specifically, I miss the networking and socializing that are as much a business conference draw as the sales and education. I miss my friends, and I miss hearing from the front-line people on what they need.
As we enter our second pandemic year (shakes head), I see what 13 months of being disconnected from in-person contact has done to us – how much harder it is to share about what works and what doesn’t, especially for those of us who had to rewrite our playbooks in 2020 thanks to unexpected challenges.
It hasn’t been easy. Many of us are stressed, burned out, exhausted and lacking the inspiration that has driven digital marketing forward. Much of this comes from the disconnect that cannot be solved via Zoom.
Networking goes on, but it’s different now
As an example, our email industry was built on the work of people like my colleagues and me. We work for different companies – often fierce competitors – but in the pre-COVID era, we shared our knowledge and experiences at keynote speeches, breakout sessions and post-event happy hours. This pooled knowledge lifted everyone up and made everyone smarter.
When live events went away in 2020, virtual conferences rose to take their place. The technology has become less buggy, although the lack of informal networking makes them less compelling for me.
But even more than virtual conferences, online audio has taken off, whether as podcasts, webinars or vidcasts or even emerging platforms like
Read more here: https://marketingland.com/how-a-podcast-can-add-value-to-your-marketing-284514