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Good morning, Marketers, today I’m thinking about data-driven responses to COVID-19.
Vaccine supply and an economic rescue plan are ramping up after a pivotal week. But how does the possibility of the pandemic’s end impact the consumer? And how do changes throughout the pandemic impact internal decisions about your team structure, like in-housing? In either case, marketers don’t have to guess. If data was crucial to marketers in “normal” times, it’s even more important now. Further down, I’ve included some numbers to expand our understanding of changes for customers.
But marketing strategies begin with common goals within your organization. Consider Scott Vaughan’s breakdown of what considerations B2B marketing teams should make before they go all-in on ABM. The full digitization of the B2B buying and selling process has been accelerated by the changes over the last year. Broader policy and legislation indicate that change will remain a constant for the foreseeable future.
(By the way, MarTech starts tomorrow, and we’ll be talking more about the changing customer there. See you soon.)
ABM is critical, but not all-inclusive
The B2B buying and selling process is now digital which means B2B Marketers find themselves playing an even more crucial and expansive role in the
Read more here: https://marketingland.com/pandemics-impact-on-consumers-in-housing-mondays-daily-brief-284636