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Television viewers in Seattle can now get a taste of the future as ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, has combined both television and radio services for delivery in Seattle using the NextGen TV standard.
Consumers can now receive both television and radio programming in the new format. Using radio content from its over-the-top Internet service, STIRR, the audio channels will be available for free immediately to anyone with a NextGen television set connected to the web. Included among the radio channels will be Stingray Hits List, Stingray Hot Country, Stingray Latin Hits and a dozen others. The new service coincides with the launch of seven television stations using the new digital standard.
Piloted by ONE Media 3.0 in Nashville, NextGen radio services, branded as “STIRR XT,” are now available in Seattle. ONE Media says the new technology brings a new “age of radio” into the listening environment of NextGen viewers by using NextGen-enabled TVs and mobile devices to expand the reach of audio services. Combining these Internet audio services with over-the-air radio is next on the horizon for the Seattle market.
Michael Bouchard, ONE Media’s VP of technology strategy, said: “This breakthrough technology lays the groundwork for our future plans of enhancing the reception of terrestrial over-the-air radio services throughout the country, as NextGen TV is deployed by broadcasters everywhere.”
The STIRR radio channels (along with some STIRR video channels) will be available immediately to anyone with a NextGen TV connected to the Internet.