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Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets.
This has been documented in many, many, many studies. Nonetheless, there continue to be a large number of organizations and people who don’t understand this.
To be clear on what we mean: Diversity is the presence in an organization of a variety of people reflective of the society in which it exists and operates. Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources.
Business performance The top 100 Fortune 500 companies have more diverse boards than the other 400 companies on the list. (Forbes)Ethnically diverse companies are 35% more likely to yield higher revenue, while gender diverse companies are 15% more likely to yield higher revenue. (McKinsey)In the US, companies that increase racial and ethnic diversity on senior boards enjoy a 0.8% increase in earnings before interest and tax while their counterparts in the UK see a 3.5% increase. (McKinsey)High growth brands (annual revenue increase of at least 10%) are 1.9x more likely to have diversity-and-inclusion related talent objectives than negative growth brands (Deloitte)Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher
Read more here: https://martech.org/by-the-numbers-diversity-and-inclusion-are-good-business/