This post was originally published on this site
Since broadcasters first began posting news stories on their websites, they have been looking for better ways to generate content for multiple platforms. The increased economic pressure facing the industry today has only heightened the emphasis on producing stories for linear newscasts and digital outlets with the greatest amount of efficiency and least amount of redundancy. And those same cost pressures have also led to calls for greater integration between news workflows at networks and local stations.
But significant progress is being made in tackling these challenges by implementing the latest production tools such as story-centric newsroom systems, said top technology executives who gathered Tuesday at TVNewsCheck’s NewsTECHForum in New York for the panel discussion “Rewiring Tomorrow’s Newsroom Today,” moderated by this reporter. The technical changes being made can also require significant change management with existing staff, they added, as news personnel who may have long identified their work with a particular show or station now have to think more broadly about generating stories for a multiplatform world.
Streamlining CBS With The Super Desk
CBS News and Stations is now using a new collaborative platform, “Super Desk,” to streamline workflows between its linear and digital teams and foster better collaboration between the network and stations. Ross Dagan, EVP and head of news operations and transformation, CBS News & Stations, said the genesis of Super Desk came three year ago when different teams across the network and stations were reporting on a major building collapse in Mexico City. Multiple parts of CBS News and