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New research commissioned by Vizrt, a provider of real-time graphics and live production solutions for content creators, outlines the changing landscape of sports consumption and reveals drastically different habits for younger audiences.
The Future Of Sports Consumption Is Digital
According to the study, “while over 76% of respondents’ top choice for watching sports content is still on television, these preferences change based on demographic. Over half of Gen Z (67%), those born in the late 1990s to early 2000s, prefer consuming sports content on their phones while on the go (vs. 54% of millennials and 23% of Gen X). Gen Z also stated they are opting for mobile phone viewing as a whopping 37% access all their content via mobile devices due to accessibility (54%), convenience (46%), and the ability to multitask (43%).”
It isn’t just Gen Z that is consuming content on their phones, 30% of all respondents stated they watch sports on their mobile phones regardless of demographic. Furthermore, viewers are watching on digital channels more than ever before with nearly 60% of respondents (59%), and 74% of Gen Z, sharing that they use social media to catch up on sports, indicating a further decline in traditional sports viewing experiences.
Full-game viewing experiences are becoming rarer, the study found, as the younger generation prefers highlights and catch-up options to stay up to date with sporting events. Only 58% of Gen Z watch sports live from start to finish, emphasizing the need for shorter, more condensed content. And many participants