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As vaccines roll out and public places open back up, consumers who spent more time on digital channels over the last 16+ months will be looking for a techy nudge to get them in-store. 35% of US consumers would go out of their way to visit a store if there was some kind of interactive virtual service tied to the experience, according to new findings from Snapchat.
The company teamed up with Foresight Factory’s data methodologies and existing trends intelligence, as well as follow-up surveys and interviews — so the predictions aren’t just derived from behavior on Snapchat.
Mobile shopping. One in three US consumers say mobile is their preferred way to shop. They aren’t just showing off a new purchase to their friends on social, however. They’re actively gathering information, and likely making contactless payments. Six in 10 millennials won’t ever go shopping without their phones.
Is IRL shopping possible online? A sizable group of online shoppers aren’t willing to buy certain categories of products they can’t see, touch or try out. It remains an open question how many of these consumers (four in 10 overall) are willing to close the sale if virtual try-on experiences answer some of their questions.
AR demand is growing. The study predicts that over the next five years demand for AR experiences will grow in the US from 30% to 41%. This keeps pace with a growing number of Gen Z consumers.
Shoppers seek in-store, for now. Nearly half of US consumers
Read more here: https://martech.org/nearly-half-of-us-consumers-miss-in-store-shopping/
