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Today, NBCUniversal launched a new collection of “commercial innovations” designed to drive interactive viewing experiences across the company’s global One Platform.
It says the newly unveiled innovative ad formats and products “blend creativity and technology, leveraging the latest technological advancements from quick-production techniques to augmented reality experiences, while tapping into the power of NBCUniversal’s expansive talent network. Together, these new innovations empower brands’ creative to take center stage, while viewers choose their own advertising adventure.”
“Our Content and Commercial Innovations are an ongoing opportunity for NBCUniversal to completely reimagine the viewer experience, while creating new ways for our marketing partners to propel their business forward,” said Josh Feldman, chief marketing officer, NBCUniversal Advertising & Partnerships. “We know that people today are craving authentic connection more than ever, and we’re thrilled to add a new layer of interactivity to the viewing experience for consumers and advertisers alike. These new ad formats are a glimpse into the future of video — bridging the gap for audiences and partners with new ways to engage and activate within powerful content that informs, entertains and shapes the world.”
NBCUniversal’s Global Content & Commercial Innovations represent the convergence of media and technology NBCUniversal unveiled at ONE21. To bring these new ad experiences to life, the company is using various innovation techniques to “supercharge” advertisers’ creative and bring viewers on an interactive journey. New Commercial Innovations include:
@homeShoppingtransforms couch surfing into an immersive, interactive shopping experience with AR-driven commerce activations that place NBCU talent in the living rooms of