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A monthslong impasse between NBCUniversal and Roku has finally come to an end.
The two companies have struck a landmark deal to bring Peacock onto the OTT platform while keeping existing NBC TV Everywhere apps on Roku. An agreement was signed late Friday, but the details around when Peacock may become available on Roku devices—as well as appear in any accompanying Roku marketing campaigns and materials—are still in the process of being finalized.
The agreement ends a standoff that had prevented the largely ad-supported streamer from appearing on Roku’s devices, which boast 43 million active accounts, and comes hours after NBCU had threatened to pull its collection of TV Everywhere apps, including NBC’s flagship app and dozens of local and Telemundo stations, from Roku devices.
“We are pleased to have reached an agreement with Comcast that will bring Peacock to Roku customers and maintains access to NBCU’s TV Everywhere apps,” a Roku spokesperson said in a statement. “We look forward to offering these new options to consumers under an expanded, mutually beneficial relationship between our companies that includes adding NBC content to The Roku Channel and a meaningful partnership around advertising.”
“We are pleased Roku recognizes the value in making NBCUniversal’s incredible family of apps and programming, including Peacock, available to all of their users across the country,” an NBCUniversal spokesperson said. “More than 15
Read more here: https://www.adweek.com/tv-video/nbcuniversal-and-roku-finally-strike-deal-to-bring-peacock-to-the-platform/