This post was originally published on this site
NBCUniversal today launched personalized broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four markets. The new product, NBCU says, “represents a significant milestone in realizing NextGen TV’s full potential by introducing personalization, hyper-localization and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, advertising and measurement opportunities.”
The new experience — which automatically launches when viewers tune into a NextGen TV over-the-air channel — is now available on NBC- and Telemundo-owned stations in New York (WNBC and WNJU), Los Angeles (KNBC), Philadelphia (WCAU) and Miami (WTVJ and WSCV). Additional NBC- and Telemundo-owned stations, which are part of NBCUniversal Local, will soon deploy the new application in more major media markets across the nation.
NBCUniversal and its partners are demonstrating the new product at this week’s 2024 NAB Show in Las Vegas through April 17.
“The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, senior vice president of business development and strategy & NBC Spot On, NBCUniversal Advertising & Partnerships. “We are proud to further our leadership position in ATSC 3.0 by developing this innovative product with our partners and look forward to the continued evolution of its capabilities and benefits. We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.”
Created in partnership with Fincons, Ease Live (an