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The National Association of Broadcasters today announced a sweeping election preparedness initiative designed to provide broadcasters with the critical resources, tools and training needed to navigate the complexities of the 2024 election cycle. As the voice for America’s broadcasters, NAB is supporting its members as they work to deliver accurate and reliable election coverage across all platforms.
“This is a critical time for our nation and our democracy. Broadcast journalists serve a pivotal role in educating voters on the candidates, the issues and the electoral process, and NAB is here to support them in these efforts,” said Curtis LeGeyt, NAB president-CEO. “As bad actors increasingly use advanced technologies to create and spread disinformation, the role of local broadcasters as custodians of the truth has never been more important.”
NAB’s election preparedness initiative includes three core elements:
Digital Resources: NAB’s Election Toolkit highlights voter engagement strategies, trust-building with audiences, field safety and best practices from leading broadcasters. NAB’s Hispanic GOTV Toolkit provides targeted resources aimed at increasing voter participation and engagement within the Hispanic community. These and other tools can be found on the Broadcast Resource Hub. Virtual Learning Event: On Sept. 9, NAB, in partnership with the Radio Television Digital News Association (RTDNA), will host a free online session, Building and Maintaining Trust in Election Coverage: An NAB Virtual Learning Event, to equip broadcasters with strategies for building trust with their audiences and combatting disinformation during the 2024 election season. Learn more and RSVP here. Election Coverage Summit at NAB Show New York: On Oct. 10, NAB will host