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While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI.
“Use video to simplify your customer experience landscape, not make it more difficult and convoluted,” said Merkle VP of CX Strategy Rocco Albano at MarTech. “Know from the beginning of your planning that integrated, effective and easy-to-use video experiences are difficult to achieve but benefit your customer and business greatly.”
The increased use of video ad campaigns intend to drive higher customer engagement and accelerate sales. The volume of video ad campaigns will only increase as the roll-out of 5G continues and higher broadband speeds are implemented. The impact of video and film having more impact than imagery or text has also been well covered in dozens of studies, including a 2020 HubSpot study that found that 72% of customers would rather learn about a product or service via video.
“Live videos on Facebook and Instagram are watched about three times more than pre recorded videos,” said Adtaxi Senior Sales Director Lindsy O’ Connor during a recent webinar. “Implementing the right video strategy is less about seeing your brand and more about if you want consumers to convert more than seeing your brand or its site. That is how you pivot to generating revenue for a business than just being seen
Read more here: https://marketingland.com/video-advertising-tips-on-strategy-282154