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Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to “reclaim the internet as a global public resource, open and accessible to all.” The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla…
Read more here: https://www.adweek.com/brand-marketing/mozilla-unveils-brand-refresh-aims-to-reclaim-the-internet/