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Meta has started rolling out a series of updates to enhance the Facebook video experience.
The social networking platform has:
Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities.
Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels. This is great news for marketers advertising their campaigns on Instagram as they now have access to the Facebook audience, even if they don’t have an active profile, and so their potential reach is greater than ever before. In addition, the simplified redesign means that Facebook users will find it easier than ever to discover new content, providing another opportunity for brands to reach new potential customers.
New video editing capabilities. Meta is rolling out Reels editing tools to Feed videos to help you create more dynamic content. The new tools include:
Seamless editing: If you use the Meta Business Suite, you can access audio, music and text editing features already available on Reels. These new tools will help you layer and time creative elements more easily, potentially resulting in a higher-quality end product. More clip editing tools: You will now have the option to speed up, reverse or replace clips, offering more opportunities to get creative with your content. Enhanced audio: You can now experiment more with sound, including adding music and audio clips, recording voiceovers and reducing unwanted noise HDR access: You can now upload HDR videos from your
Read more here: https://searchengineland.com/meta-updates-to-enhance-facebook-video-experience-429549