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“We’re inclusive in that anybody who cares about health and wellness, who wants to find out ways they can strengthen their body, their mind, their life; anyone who wants to find out how they can succeed physically, emotionally, socially, they should be able to see some part of themselves reflected in the content that we create across all of our platforms.” Richard Dorment…
“It’s expansive in the sense that we’re always looking to add new audience numbers, those who may not have necessarily seen themselves before or who maybe thought that Men’s Health was not a magazine for them. We want to make sure that they understand that we are.” Richard Dorment…
Richard Dorment, editor in chief, Men’s Health magazine
Men’s Health is the world’s largest men’s magazine brand, with multiple editions around the globe. The magazine covers a broad spectrum of men’s lifestyle topics such as fitness, nutrition, fashion, and sexuality. Richard Dorment is the editor in chief of Men’s Health, and oversees all editorial content across its print, web, social, and video platforms in the U.S.
I spoke with Richard recently and we talked about this global voice that is proud of its diversity and inclusion of all men, and vows moving forward to be even more open and welcoming to different cultures everywhere. According to Richard, the watch words for Men’s Health are inclusive, expansive and optimistic. And making sure that the audience understands that while change is inevitable, change can also benefit them if they understand and
