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Let’s face it: There’s a lot of great content out there. So much to hear, watch and read. If you’re in media, how do you make your content stand out? These 11 innovators are showing how.
TikTok creator and video producer, The Washington Post
What he does: Jorgenson’s role is nestled among the worlds of journalism, promotion and cheerleading. He shows readers and TikTok users “what makes The Post great” through viral videos that mix an accessible Dad-jokes sense of humor and newsroom visuals with popular TikTok trends, challenges and sounds. He thinks of himself as the paper’s “tour guide.”
Numbers guy: Jorgenson’s got half a million followers on TikTok, and his videos have garnered 23 million likes. So while he may not be breaking news on the popular platform, he’s serving the paper’s mission to build a new, much younger audience.
Silver-lining playbook: At a time of great turmoil, Jorgenson is nevertheless determined to highlight moments of happiness and levity. “I’m very aware of my naïveté in wanting to find the positive in people and things,” he says, “and I’m intentionally clasping to that, despite the world’s best efforts.” —Scott Nover
editor in chief, New York
A year to remember: Haskell has only been at the helm of New York magazine for a year, and it “corresponded with an astonishing, unprecedented flood of news: impeachment, [Jeffrey]
Read more here: https://www.adweek.com/creativity/adweeks-creative-100-2020s-media-innovators/