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Publishing During A Pandemic (33)
“We can even go so far as to use a term we’ve used for years, which is that print is the Trojan Horse. It enters the home; it stays on the table; it’s there and around; it’s not a digital view – click, on to the next thing. So, there is an opportunity to stay in front of them.” … John Cimba
“For the association side, in the absence of in-person meetings, print is even more important and more essential. As more of our interactions shift online, people are spending more time on a screen with meetings they would normally have in the office. I have personally participated in more webinars than I ever have. Print is a real breakthrough product right now. As more things shift online, there’s more space to reach people and grab mindshare through a printed product, something that’s tangible.” … Joe Stella
“The fact that our approach to working with our clients is so customized. In the healthcare space, we work with small, independent individual hospitals to the largest healthcare system in New Jersey, and everything in between. Their demands and needs in the consumer market and how they want to communicate, whether it’s digital or print, what their budget will allow; I think the fact that we are so customized in the way we work with our clients, we don’t have a
