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The National Association of Broadcasters (NAB) will honor legendary broadcaster and former NAB Television Board Chair Marci Burdick with the Chuck Sherman Television Leadership Award during the NAB State Leadership Conference in Washington, D.C., on March 4, 2025.
Created in 2003, the Chuck Sherman Television Leadership Award recognizes an individual demonstrating leadership, service and commitment to local television in medium and smaller markets. Past recipients include Patsy Smullin, Carolyn Wilkins and Franklin Schurz.
“For decades Marci has been a leader in local television broadcasting, and throughout her storied career, she has left a lasting impact on every corner of the industry,” said NAB President and CEO Curtis LeGeyt. “We look forward to honoring her and celebrating all she has done for local television with broadcasters from across the country at this week’s NAB State Leadership Conference.”
Marci Burdick began her 48-year career in broadcasting at age 14 when she started an after-school job at a radio station in her hometown of Rapid City, S.D. She then moved into television where she worked as a weathercaster and reporter, moving up to news director, general manager and eventually corporate officer. In 1988, Burdick joined Schurz Communications, where she held a variety of positions, including senior vice president of the Electronic Division (cable, TV and radio) and senior adviser.
Burdick has received numerous honors, including two national Edward R. Murrow Awards, the national Iris Award, the national Silver Gavel Award, a regional Emmy Award and several dozen other regional and state broadcast journalism awards. In 2010, she received the South Dakota