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Adtaxi, a digital marketing agency, today announced the results of its 2025 Streaming TV Survey. “The findings were clear,” it said: “Streaming continues not to be an alternative to traditional TV — it’s the primary way Americans watch video content. Streaming TV accounts for the majority of video consumption, with 70% of U.S. adults selecting a streaming service as their default viewing choice. Meanwhile, cable and broadcast TV continue their decline.”
Adtaxi Director of Research Murry Woronoff, said: “As of 2024, streaming TV had fully crossed into the mainstream. For advertisers, it’s no longer a complementary channel to broadcast and cable — it’s the foundation of any media plan built to reach today’s audiences. For 2025 and beyond, brands must lead with digital-first, video-centric strategies to capture attention, drive engagement, and influence purchase decisions across every generation.”
Among Adtaxi’s survey findings on streaming viewership:
Streaming is the New Normal: 70% of U.S. adults turn to streaming as their first choice for TV and video content, while traditional TV continues its decline — cable accounts for just 16.6% of default viewing, and broadcast only 4.9%. Multi-Screen Madness: Nearly two-thirds (64.8%) of U.S. adults watch video content on smartphones or mobile devices, making it the most popular screen for streaming. Consumers now use an average of three different screens to watch content. The Subscription Mix: The average U.S. household subscribes to 3.3 paid streaming services while also using 2.7 free, ad-supported platforms, reinforcing that FAST (Free Ad-Supported Streaming TV) is now a core part of the viewing experience, not just