This post was originally published on this site
“I think that change has been in the making for a long time. The fact that now we are also very connected to our local communities, but at the same time very open to the world, thanks to the digital revolution and the Internet; I think the change is here to stay. I don’t think anybody can think about going back to the magazines that preexisted before. I’m lucky in that I have always worked in very open-minded and inclusive environments, thinking about The New York Times Magazine and W. And now I want to bring that message into L’Officiel, without losing the Frenchness of the brand.” Stefano Tonchi…
For a century now, L’Officiel has served as an official voice of fashion, beginning as an elegant base for French Couture in Paris and evolving into a collection of international publications. The very first issue, in Fall 1921, was already in 3 languages—French, English, and Spanish, and today L’Officiel publishes 31 editions with distribution in 80 countries. L’Officiel’s social media footprint is 21 million followers, including new growth across Italy, France, and China, among other markets and on digital L’Officiel has 40 million total page views across its global network in 2020 (up 12% vs 2019). Fashion, both past and present has always been the deciding voice for the brand.
With the launch of its very first global issue, L’Officiel seeks to foster a