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LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience.
It’s great for distributing your organization’s content and even building your own brand.
Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site.
This article takes a closer look at LinkedIn content analytics, why it’s important, and how to use it to improve your performance on the platform.
What is LinkedIn analytics?
LinkedIn analytics comprises a collection of metrics specific to LinkedIn that evaluate your page’s or posts’ effectiveness.
Like other social media platforms, LinkedIn also offers a range of metrics that assist you in monitoring the success of your approach.
There are several key metrics you should monitor when using LinkedIn analytics, including:
Profile views: This metric shows how often your profile has been viewed. Content engagement: This metric shows you how many likes, comments, and shares your content has received. Follower growth: This metric shows how many new followers you’ve gained over a certain period. Visitor demographics: This metric shows you information about your audience, such as their job titles, industries, and locations. Content performance: This metric shows you how your content is performing, including the number of impressions, clicks, and engagement.
To view post analytics for your content:
Click the Me icon at the top of your LinkedIn homepage. Under Manage, click Posts & Activity. Filter by what you want to see. You can choose between
Read more here: https://searchengineland.com/linkedin-content-analytics-395997