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With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience.
Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. Some even consider their link-in-bio page as a website replacement.
But, are they good for ranking in search engines? This article will look at ‘link in bio’ platforms from an SEO perspective.
‘Link in bio’ platforms from an SEO perspective
Also known as “link list page” apps or “social media landing page” tools, these platforms have virtually proliferated overnight.
They are characterized by short, trendy names that often combine with their unique top-level domains to create easily understood, phonetically spelled word-grams (like “linktr.ee” and “hoo.be”).
Surprisingly, many popular social media influencers opt for these simplistic link pages when they can afford to have custom, standalone websites built to do whatever they wish.
But, websites can be challenging to maintain, so these one-page platforms have filled a significant market niche.
That said, convenience and ease of use are not the only considerations when it comes to your online presence. Search engine optimization (SEO) still matters for improving a brand’s visibility in search results.
Popular and higher-quality web content tends to rank higher in search results, and one of the many ways search engines determine popularity is by analyzing
Read more here: https://searchengineland.com/link-in-bio-platforms-which-is-best-for-seo-393869