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Good morning, Marketers, is innovation on your roadmap?
Setting in place a strategy around innovation helps get different teams within your organization onboard. This tip, and many others, you’ll find from our writeup of a talk delivered by CX software company Bounteous, below. As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. But of course, people also start the ball rolling to begin with.
Vendor roadmaps help marketers too and those who cover the space to see what innovations are on the horizon. As our editorial director Kim Davis observes, a little further down, Twilio’s acquisition of customer data infrastructure solution Segment last year, got the ball rolling for its customer engagement platform Twilio Engage.
Chris Wood,
Editor
Innovation through marketing technology
“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference.
Many of these digital wins don’t come easy though. In Mankowski’s experience, he sees that innovation often comes slower than expected. Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally
Read more here: https://martech.org/is-innovation-on-your-roadmap-wednesdays-daily-brief/