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Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos.
For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate.
You will also now have access to more editing capabilities than ever before as the platform has made it less time-consuming to customise templates.
Why we care. Finding out what videos are trending and adding to that conversation is a great way to maximize reach by capturing the attention of people who might not have otherwise been aware of your brand. These new features not only make it easier to see what videos are popular, but the new editing capabilities make content creation simpler and faster. In addition, if you want to cash in on a trend but are struggling to come up with an original concept, Reels’ new simpler browsing system means they can now explore how other people have recreated templates for much-needed inspiration.
Template Browser revamp. You can browse through different Instagram templates via category in the updated Template Browser. These categories will be organized into Recommended and Trending – as well as whatever templates or audio that you have saved to your account.
How it works. Users be able to access the Template Browser whenever they go to create a reel. Simply:
Tap on the create button from the home page. Tap on REEL. Tap the image in
Read more here: https://searchengineland.com/instagram-updates-reels-simplify-content-creation-429566