This post was originally published on this site
Communicators always want to meet their audiences where they are—and that might mean developing Instagram stories.
The popular feature, a copy of Snapchat’s “Stories” tool, has become an essential part of many people’s media diet. With 500 million daily active users, this is a channel that communicators can’t afford to ignore.
This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns.
Top insights include:
Almost two-thirds (62%) of businesses say Instagram stories prompted a direct message from a customer. Some 70% of marketers post Instagram stories more than once a week. About one-third of the most-watched Instagram stories come from businesses.
To learn how to make your Instagram offering stand out, read the full infographic.