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Good morning, Marketers, and when does mobile really make an impact?
One day this week I received endless warnings of severe thunderstorms and flash floods on my phone, and I didn’t see one drop fall from the sky. You can understand if I don’t pay too much attention to every alert I receive.
But last week, I saw a new one. An alert went out to New York City residents (including me) asking us to reduce our energy consumption. The power grid was getting overwhelmed. I didn’t seriously consider jacking up my AC for the remaining minutes of coolness I had left before a citywide blackout, although that would be the most appropriate self-serving action in this case. Instead, I went over to my AC and upped the temperature perhaps four degrees.
It turns out that other New Yorkers took the same altruistic path. A tweet the following day from NYC’s director of the Office of Climate and Sustainability (Ben Furnas, great name!) showed “striking evidence” that the mobile warning worked, and consumption ticked down in the minutes after people were warned.
Now if we can show the same courtesy for our fellow citizens when piling into subway cars as we do when safely isolated in our
Read more here: https://martech.org/the-impact-of-mobile-fridays-daily-brief/