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Is this article weak, fair, good, or excellent?
How are you supposed to know? You haven’t even read it yet. But if I worked for TEGNA, I’d be getting that kind of feedback already, while I’m still typing away. It’s a built-in feature called the “story strength meter” that was recently integrated into the company’s proprietary content management system (CMS) called “TEGNA One.” “This is like when you’re creating a new password, and it tells you if it’s weak, good, or really strong,” says TEGNA’s chief digital officer, Adam Ostrow. “This does the same thing for stories. And it’s based on how well that story executes against our best practices.”
The new story strength tool is just part of an ambitious home-grown CMS that is still evolving nearly three years after launch — an example of collaborative and continuing innovation. As we mentioned in our widely read report on how to address local TV newsrooms’ recruitment crisis, making the workplace less onerous for overburdened producers is an important priority. But that’s by no means TEGNA One’s only goal. “I’d say a theme is integration and simplicity,” Ostrow says. “It’s also how to use technology to drive performance, as well as to power better content experiences.”
“Story strength is a live meter grading scale that you see at the top of any article that you’re writing in TEGNA One,” explains Jessica Mullins, a regional digital director based at Boise’s KTVB. “And as you’re writing it, you’ll be able to watch