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PR pros’ calendars are filled to the brim, as they try keeping up with current events, monitoring trending news stories, researching and pitching journalists and evaluating media results.
Add to the headache social media, which has added another level of monitoring and engagement to the daily tasks of a PR pro.
Of course you know about Twitter (after all, journalists hang out there the most) and we’re sure you’re monitoring your brand or clients on Instagram. You promote your company’s accomplishments on LinkedIn, and you’re forever trying to navigate Facebook’s tricky algorithm.
You’ve got the big guys covered.
However, there is one often overlooked social media site PR pros tend to miss: Reddit.
Reddit is a goldmine for PR professionals, and if you’re not paying attention now, you should be.
What is Reddit?
First and foremost, Reddit is about community. Reddit is a network of over 100,000 communities based on interests where people (called Redditors) discover the topics most relevant to them.
Check out these interesting Reddit stats:
Reddit currently has more than 330 million monthly visitors. Some 51% of Reddit users are between the ages of 18 and 34. Reddit’s audience is 40% women and 60% men. Reddit users are more engaged than those visiting other social media sites. The median household income of the platform’s users is $88,000.
According to Reddit, 85% of users who return do so for a specific community.
In each of these communities, passionate members discuss and upvote (or downvote) content relevant to