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Hearst Television is expanding its focus on weather and climate coverage with a new “Forecasting Our Future” initiative.
The goal is to help educate communities about the local impacts of weather and climate to better prepare them for future weather and climate events. Hearst’s meteorologists around the country will collaborate with national correspondents to generate this content for viewers.
Barbara Maushard
Barbara Maushard, Hearst Television SVP of news, says Hearst has long worked to inform and prepare its communities and markets for weather events, and wants to “double down” on their efforts to better explain weather and climate to viewers and reach those in the community.
“We’re good at preparing them today, but we think we can be better,” she says.
Some of the group’s meteorologists are new to their markets while others have served their markets for decades, she says, but either way they are “eager to play a larger role” in explaining weather and climate to the audience.
“They know what to expect, not just the forecast, but they really know what to expect,” she says. They can “dig into issues on weather and science and climate” and speak to the impacts of today and what the impacts may be in the future.
One of Hearst’s branded segments is “Get the Facts.”
“When it comes to weather, there’s a lot of facts, and there’s a lot of data,” she says. “We can tell more about weather, we can teach, we