This post was originally published on this site
The broadcasting industry is at a pivotal moment with artificial intelligence. Artificial intelligence is already reshaping how content is created, distributed and monetized. To explore how rapidly AI is impacting the local broadcasting industry, I spoke with leading AI consultant, Jon Accarrino, the founder of Ordo Digital and fellow TVNewsCheck columnist to explore how broadcasters are currently implementing AI while also discussing their roadmaps to future trends. Jon shared actionable insights for media organizations at any stage of their AI journey.
Tom Sly: Any advice for broadcasters just starting their AI journey?
Jon Accarrino: Jump in now. Don’t wait for perfection. Experiment relentlessly, learn as you go, and build a company culture that embraces innovation. But be wary of “free,” insecure AI tools. When a product, like ChatGPT is free, then you are the product, your data more specifially. So, try to deploy secure AI enterprise tools across the entire organization as soon as you can. Everyone from your interns to the CEO should have access to approved AI tools. Otherwise, your company will likely experience a data leakage problem.
Unfortunately, I’ve seen everything from sales budgets to HR data get fed into public AI tools. If you don’t give your teams the tools they need, then they turn to alternative resources.
TS: Are there examples of a costly mistakes that media companies should try to avoid?
JA: Buying monthly seats for your employees with Copilot or ChatGPT is expensive, limits LLM variety, makes internal data access more challenging and lacks customization. Look for flexible