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Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right up to the C-suite. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond better to their skills and qualifications.
Of course, this issues goes way beyond marketing and marketing technology roles. Both EU and national governments prioritize gender pay gap reduction in their gender policies. But has there been tangible progress? Many would say, not enough.
Dig deeper: MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
The psychology behind the gender pay gap
Women who experience the gender pay gap regularly may become frustrated and feel helpless to change it. This frustration can quickly escalate into stress and depression.
Regrettably, research suggests that many women persist in attributing these circumstances to themselves instead of recognizing the need for reformative action from the system.
The link between the gender wage gap and depression/anxiety in women
A recent large scale survey from Columbia University reported a connection between women’s anxiety and gender pay gaps. From the executive summary: “The study authors suggest that these findings could indicate that underlying structural discrimination — rules and practices that disadvantage specific groups of individuals, such as women or ethnic minorities, and exemplified in this case by wage inequality — contributes to women’s disproportionate reports of depression and anxiety, particularly if women are
Read more here: https://martech.org/the-gender-pay-gap-in-marketing-should-women-be-more-assertive-or-the-market-be-more-responsive/
