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Over the past year media companies have been wrestling with the explosive growth in AI, particularly in the form of Large Language Models (LLMs) that have been trained on vast reams of their online content and now are using that learning to automatically generate new content — usually without the original creator providing permission or receiving any compensation. Broadcasters and publishers also worry about their trusted news brands being associated with fake, or simply out-of-context, images appearing in stories generated by AI bots.
Some publishers have simply blocked AI crawlers from accessing their websites, while others have sought legal recourse, such as the New York Times’ ongoing lawsuit against OpenAI. Some publishers are seeking multiyear deals to license their copyrighted work to AI companies in order to train their models.
Fox Corp. believes it has developed a solution to both of AI’s major intellectual property problems with Verify, a technical protocol that it is now making available on an open-source basis. Verify allows media companies to register their content and grant usage rights to AI platforms, such as attribution and/or compensation, through a “Verified Access Point” and “smart contracts” executed via blockchain. Verify also allows consumers to verify the authenticity of content via Polygon PoS, an open source blockchain system.
Fox is making Verify, which was previewed by Tubi Media Group CEO Paul Cheesbrough in a TVNewsCheck webinar last month, publicly available starting today. The company has also released a beta version of the first Verify application, the “Verify Tool,”