This post was originally published on this site
News coming out of the Consumer Electronics Show (CES) and from other sources indicates that AI is going to play a major role in industries, media among them, in 2024. And you can’t really talk about AI without talking about data.
The best explanation I’ve heard for how AI, specifically generative AI such as Microsoft’s Copilot (formerly Bing Chat), Google’s Bard or OpenAI’s ChatGPT work, is that each is a big math problem processing vast amounts of data. At its essence, generative AI analyzes the data to come up with a prediction for the next word in a sequence. Anyone who’s ever used one of these programs knows that you must ask a series of questions (known as “prompts”) to get an answer to a complex question.
AI is still in its infancy and is expected to improve dramatically in 2024. A recent article in The New York Times reports that the industry predicts advancements will build upon each other, creating programs that can mimic human reasoning. Expected improvements range from instant videos — the ability to produce a short video instead of a still photo — to smarter robots, which will be able to predict the right actions to handle objects of various sizes and shapes.
Media itself is poised to take advantage of AI advancements. Use cases that immediately come to mind include real-time closed captioning and translation services for video, meeting and other transcriptions, preparation of