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Let’s admit it: we as marketers have fewer and fewer ways to reach customers and lead them to a purchase decision. Yes, social media and digital marketing opened up a new world, but they also made our audience less impressionable to cookie-cutter marketing tactics. They got tired of clichéd slogans, learned how to use ad blockers, and developed banner blindness.
The main drive behind purchase decisions has always been the sense of belonging: people choose brands that represent something more than just a product. Today, authenticity is the biggest selling point.
Building trust is a slow process. Luckily, there’s another way to connect to your audience and it doesn’t require years of marketing effort – influencer marketing.
According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective.
The same report discovered that finding influencers remains the most significant challenge for those who run campaigns in-house.
In this article, we will go through the tenets of influencer marketing and explain how to find the right influencers with the platform’s native capabilities and marketing tools.
What is influencer marketing?
Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website.
Influencer marketing solves the main marketing challenge of all times: establishing the relationship with your audience.
Influencer marketing is one of the best tactics social media has to offer as:
It helps you reach your target audience.It facilitates an
Read more here: https://marketingland.com/how-to-find-the-perfect-influencers-for-your-brand-a-quick-and-easy-way-285266
